Hilfiger Denim True to the Blue Digital press kit, window and animation for online promotions, press and retail windows.
True to the Blue is an all denim collection that celebrates this Iconic American product. In the design of the press-kit and the in-store animation we featured THD vintage pieces and pieces of the new collection to showcase a strong brand history.
In the animation we made Hilfiger Denim vintage pieces transform into pieces of the new collection.
Design and Art Direction: Marcel Bos
Photography: Bart Oomes. Styling: Maarten Spruyt en Nanouk van Ramshorst