For the Tommy Hilfiger stores in the GCC countries we created a promotion during the month of Ramadan, the biggest Moslim holiday. In some Muslim countries, lights are strung up in public squares, and across city streets, to add to the festivities of the month. Lanterns have become symbolic decorations welcoming the month of Ramadan. We created an Identity and Retail windows based on the lighting, decorative arts and architecture of the Arab world.
Design and Art Direction: Marcel Bos